Adding new content - or updating what's already on your website - is one of the most useful ways to keep sites fresh and to let
search engines know your pages are active. But some
search engines, like
Google, won't recognise your new content straight away, which leaves webmasters anxiously refreshing their search results.
A new tool recently released from
Google changes that.
Google has launched on-demand indexing, guaranteeing that new updates will be returned in searches within 24 hours, although it states that in many cases it will be done a lot quicker. At the moment this is purely for
Google Site Search and will not affect the results found on
Google.com, but the webmaster's hope is that one day the search engine's main page will be able to index updates just as quickly. According to a
Google spokesperson, they are currently separate so the company cannot be accused of offering
search engine optimisation services to paying customers.
The indexing process is quick and easy. Once in Google's webmaster tools, a series of five clicks takes the user through to completion - a simple task of going to the indexing section, selecting the correct version of the site map and telling
Google to index it. Essentially, this gives the webmaster more control over how often the site's index gets refreshed; however, attributes such as 'priority' and 'lastmod' will still be in use.
Many businesses are likely to prosper from this as they continue to add pages, products and articles to their websites.
Apple has already come out with praise for the product. According to Marketing Pilgrim, their senior director for Learning Resources, Tanya Wendling, said: "On-Demand Indexing was essential for our recent launch of Adobe Creative Suite 4, the biggest software release in the company's history.
Google Site Search made it easy to implement search across our Creative Suite product line and online sites, and we are now able to index thousands of new pages and make them available to millions of users worldwide within hours."
Digg This! |
Save to del.icio.us |
Reddit |
Submit to Netscape |
Google Bookmark This |
Furl This |
Add to Yahoo MyWeb 2 |
Contact bigmouthmedia
Marcom News - RSS